The definition of ecotourism adopted by Ecotourism Australia is:
"Ecotourism is ecologically sustainable tourism with a primary focus on experiencing natural areas that fosters environmental and cultural understanding, appreciation and conservation".
Ecotourism Australia believes that the ultimate definition of ecotourism is compliance with the core criteria stated within the Eco Certification Program.
Want to help the environment while you are on holidays? The ECO Certification logo means that you are guaranteed to experience a genuine and authentic tour, attraction or accommodation that looks after the environment. The ECO Certiciation program assures you that certified products are backed by a commitment to sustainable practices and provides high quality nature-based tourism experiences.
Australia's leading and most innovative ecotourism products, providing an opportunity to learn about the environment with an operator who is committed to achieving best practice when using resources wisely, contributing to the conservation of the environment and helping local communities.
ROC Certified businesses are committed to protecting cultural authenticity and integrity, developing sound business practics, environmental protection and acknowledges Indigenous people spiritual connection to the land and water.
The Respecting Our Culture program also encourages the tourism industry to operate in ways that respect and reinforce the living cultural heritage and living cultures of Indigenous Communities.
Climate Action Businesses have undertaken a set of adaption and emissions reduction actions but are not necessarily measuring their carbon footprint.
In 2010 Ecotourism Australia recognised over 40 Australian tourism operators as Green Travel Leaders as part of the Year of Responsible Ethical and Sustainable Tourism.
These companies are trail blazers in responsible travel having being ECO certified for 10 years or more. Long before most people were thinking about green issues, these businesses saw the importance of the environment to tourism and wanted to ensure they behaved in a responsible ethical and sustainable way.